The annual Chamber of Commerce Board of Directors retreat had already wound down to the last couple of pockets of chatters still finishing their lunch. As the Chamber's CEO and I reflected on the day's energy and productive results, the conversation turned to the Chamber's networking role.
"I've been working out my thoughts on this for a few months now," I offered.
"Here it is: 'The Chamber-as-Business Yenta'!" I excitedly proclaimed, eliciting curious smiles.
"Beyond the traditional role of promoting mixers," I explained, "Chambers are uniquely positioned to play a more direct, high-touch networking role, facilitating key relationships between business, government and other stakeholders."
"So I proactively take someone like Anne here (all names changed to protect the innocent!)." I put down my still-unfinished turkey wrap, reached over and gently held Anne's arm. "And personally introduce her to Karen (who also kindly ascented to my arm-grabbing ways)."
"Sure," chimed in the CEO, "we already do that."
"EXACTLY!" I cried "-but does anyone know?" Everyone paused, and I could tell from her keen expression that she was on board for the ride.
"What I'm proposing is that we begin actively celebrating these strategic "matches" -and so much more...."
To make a long story short, this forward-thinking Chamber is now discussing sharing its "Match of the Moment" and "Match of the Month" successes via Twitter and other online networking posts. What a dynamic and appropriate way to celebrate the measurable value its member businesses receive -and what a compelling way to provide prospective members with a tangible and exciting reason to join!
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