Chamber Best Practice: Matching Buzz-Makers

After a long hiatus, the Business Yenta returns with a solid best practice on adding value to Chamber membership: Aim to broker strategic introductions among your key "buzz-making" members. For example, personally introduce your gregarious hair salon owner to your new med spa owner, with some key suggestions on how they might refer to one another in a meaningful and measurable way. Business owners such as these (and/or their key staff) tend to have a lot of community connections and are eager to "buzz:" both to their customers as they recommend their new B2B partner --and to other business owners about the value their business directly receives as a benefit of chamber membership. Who are the Buzz-makers in your current membership? What kind of success stories might generate if you strategically matched just two of these a month? How would you help them measure the mutually-beneficial results? Join the Buzz! Next Time, we'll discuss how to help chamber members measure the Yenta-based ROI (return on investment) of their annual membership dues.